Johan West has had various sales and management positions at IT companies in The Netherlands and since 2014 as Director of Services at Crayon Benelux. Johan is responsible for the services portfolio for Software Asset Management and License Optimization. As a consultant Johan assists customers of Crayon during audits, reviews, contract negotiations and (process) improvement processes. He is also International Association of IT Asset Managers (IAITAM) trainer. Since July 2016 is Johan responsible for Crayon Benelux as CEO.